News of a price-drop for the UK-made Hope HB160 frame was broken, as is often the case, by the Singletrack Forum, where word of a two-thousand pound price drop was eagerly discussed.
We’ve now had official confirmation of it from Alan at Hope. It also confirms that anyone who bought a bike at the earlier, price of £7500, will be refunded the difference. Well played, Hope!
Press Release follows…
Hope’s first bike, the HB160 was successfully launched last August and received praise from all who rode it. An asking price of £7500 certainly put it into the Superbike category, but given the quality finish, attention to detail and uniqueness, it’s not unjustified. However this price didn’t really sit well with one of Hope’s founders, Ian Weatherill. He’s been quoted many times stating that UK manufacturing can easily compete in the global market, but initial pricing for the HB160 didn’t really reflect this.
Over the Christmas break Hope spent time reassessing their Carbon bike program and finding ways to bring a UK manufactured bike to the market at a more affordable price.
They have managed to recalculate the absorption of the R&D costs for their whole Carbon bike development program. This has enabled them to drop the retail price of their HB160 to £5500. They realise this is a major shift in pricing, but there will be no compromise in quality. The frames will still be meticulously manufactured in Barnoldswick by the same craftsmen.
What about the original customers who paid £7500? Hope have committed to refunding the difference in purchase price to all these customers and will be in touch over the next few weeks.
This has been possible due to Hope’s initial and ongoing commitment to keeping production in the UK, enabling them to pass on all cost savings directly to their customers.”